Did you know, your business (and you) are judged 72% of the time and it has nothing to do with your appearance, your logo, your product, your service, your smile, your name, colours, words, numbers, images, nothing. 

72% of the time. 72.

Wowsers! And did you guess what it is that you just got judged on? Paper. Yes, paper. 

Unbelievable, right? Purely based on the paper your business card is made of, you got judged big time. And these bits of paper are meant to be the cornerstone of so many businesses and their efforts, but if 72% of the time the receiver gets stuck on the paper alone, what chance do you have to cut through. 

Let’s ditch these archaic bits of paper and embrace a new brand regime, the digital business card!

📸 Branded MODC. for WilliamBuck.