Small businesses rely on technology for convenience and growth, equally. Reports find that 2 out of 3 small businesses are using digital tools to improve internal processes and customer experiences, ultimately driving more productivity and revenue to the company whilst also bolstering the brand overall, both internally and externally. 

As an example, social media has helped businesses find new customers and engage them uniquely and, software helps manage and track a clients journey. Whilst technologies like these are common, businesses should focus on digital business cards being their next step to tie together core branding elements whilst enhancing the overall experience. 

When it comes to branding, a digital business card will help a business: build trust, improve recognition and ultimately pave the way forward for new and increased revenues. 

Grab Attention Quickly

Paper-based business cards can instantly make an impression the moment a client touches it. This is because 72% of people will judge you and your business based off the paper feel used in your cards (and nothing to do with what’s on it). Generally speaking, a thick quality paper with perfect business card size speaks volumes about the high quality of a company’s products or services. Here’s your opportunity to grab the client’s attention fast, however you best have some sharp design to really grab the eye.

A digital business card can solve both of these challenges in one with a supreme tactile experience (if you’re happy to let it leave your hand), and wonderfully crisp graphics and design at the ready. Plus, you have the trump card over a paper card, with a digital profile and direct contact saving into their device 😱. 

Need we also highlight that you’ll have the ultimate unique item over many cementing your place in others minds as being ahead of the rest and strikingly different. An edge like this for any company or personal brand cannot be ignored or underestimated lightly. 

Emotional connection

Emotional connection with your consumers should be your business’ top priority. After all, “people don’t have relationships with products, they are loyal to brands” (Goodson, 2012). A strong brand loyalty will ensure that customers will always pick your product over another one. Branding helps create an emotional connection in that a brand reflects your company’s deepest values and guidelines. If a person connects with these values on a deeper level, your brand will serve as a constant reminder of this connection.

Include Extra Media

Another significant advantage to the digital card is that businesses (you) can attach a variety of media to their respective profile. Websites, social media, booking forms, online stores, videos, links to surveys, subscription lists, sign up forms, and really anything with a URL. Instantly editable, these additional media elements places your brand at a significant advantage over all others. Within a moment, your credibility and ability has grown exponentially by being able to include these elements at ease and in a striking profile. 

Where we’re going, we don’t need roads paper business cards. 

Digital media has overtaken print and traditional media forms in almost every aspect of day-to-day life. Yet while paper newspapers and magazines have largely gone the way of the dinosaur, somehow print business cards have managed to hang on, just. This is poised to change thanks to the rising popularity of digital business cards.

Digital business cards make networking much more seamless by integrating with the built-in contacts on digital devices and being able to present a crisp and well branded viewable profile within an internet browser. They are also much easier to make, share, and are less wasteful than traditional business cards (by a lot!). At the same time, their popularity is still growing, and there isn’t as much information as to how important they will be to your own and your business branding.

Branding is one of the best ways to get referral or word-of-mouth business. And this is why a digital business card should absolutely be a part of your branding strategy to step forward amongst a busy market seeking their competitive edge. Think about it, you can’t tell your friend about the amazing business you just used if you can’t remember the brand.